During this project have realized the big difference between web and print graphics. The colors. Colors seen on the screen are not equal to that ones you get from the printer. They differ. God damn much. Gonna certainly discuss this topic in the blog section later.
Realized
January 2007
Client
Republica/MPR
Soft
Illustrator, Photoshop
Coca-Cola BlaK
Teaser campaign
Coca-Cola Blak and it's teaser campaigne was one of the first projects I was thrown into after my bosses escape to England for half a year language training. Here I've realized how the things really work in a small agency, especially what does it mean to get the product on the market even for a giant like Coca-Cola.
Teaser was prepared by the MPR agency and my role was to design several prints according to a product identity given. The main idea behind was to present only the „BlaK“ tag with a little phrase: „Do you wanna try the new BlaK?“
Print materials were therefore divided into before and after coverage. Cooler brandings, invitation cards, presentation sleeves etc. were only a break of the whole edition (check out lightbox). Shop-window brandings in selected clothing boutiques combined with other promotional activities followed afterwards.
Currently on the table
